This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Eileen Rivera
Topics discussed include:
Why did you write Hard Talk?
Who is the audience
Dealing with unexpected situations that can impact a company’s reputation
Lessons learned from the front lines of MarCom in the government market
Advice for would-be authors